Skip to content

Early access: paid plans open soon. Get an emailPaid plans and posting to Facebook and Instagram open as soon as Meta finishes reviewing our app.

Bold Beluga
Try it free

Social media for handmade sellers

Process clips, finished pieces in real hands, and restock or market-day news.

See my posts

Free to try. No credit card.

  • Birch Lane PotteryJust now · Example

    Twenty-four speckled mugs came out of the kiln this morning. They go up in the shop Friday at 10 a.m., and when they're gone, the next batch is about a month out ☕

    Example post for Birch Lane Pottery: New mug batch drops Friday
    Like Comment Share
  • copperthimblegoodsExample
    Example post for Copper Thimble Goods: Keep your canvas tote looking new

    copperthimblegoods Spot clean with cold water and mild soap, then hang to dry. Skip the dryer and your tote will hold its shape for years.

Made-up businesses. Posts written and designed by Bold Beluga.

Watercolor of handmade sellers in a seaside town

Posts that work for handmade sellers

  1. Show one piece being made
  2. The piece in real life
  3. Explain your materials
  4. Restock and drop announcements
  5. Where to find you this weekend
  6. Care and use tips

See posts for your business

  • Reads your website and learns how you talk
  • Writes and designs 50 posts a month for Instagram and Facebook
  • You approve each post, or let autopilot publish them

Paste your website. Free to try, no credit card needed.

The guide for handmade sellersIdeas, rhythm and mistakes to skip · 3 min read

People buy handmade because there's a person behind it. A listing photo shows the product. Social media shows the hands, the workbench, the mistakes and the care. That story is what makes someone pay more for your mug than for one off a big-box shelf.

It also keeps you in front of people between purchases. Someone who saw your earrings at a craft fair in spring might not buy until a birthday comes up months later. If they follow you, you're the first place they look. If they don't, they forget your name by the parking lot.

Why posting works for handmade sellers

Handmade buyers choose with their eyes first and their trust second. They want to know the piece is well made, that it looks as good in real life as in the photo, and that a real person will answer if something goes wrong. Regular posts answer all three: they show your work up close, in use, and they show you. Over time followers start to feel they know you, and that's often what turns a browser into a repeat customer.

Six ideas that work for handmade sellers

  1. 1. Show one piece being made

    A short clip of glaze going onto a bowl or a seam being stitched, start to finish, sped up. People watch these to the end and ask where to buy.

  2. 2. The piece in real life

    Post a finished item being used, like a candle burning on a kitchen counter or a tote on a shoulder at the farmers market. It helps buyers picture it in their own home.

  3. 3. Explain your materials

    Tell why you use a certain wood, clay or yarn and what that means for the buyer. For example, why your soap is cured for weeks before it's sold.

  4. 4. Restock and drop announcements

    Give a date and time for the next batch, then post a sneak peek the day before. Small batches selling out is real news to your followers.

  5. 5. Where to find you this weekend

    Post your market or fair booth with the location and hours, plus a photo of the table setup. Local followers will come by just to say hi.

  6. 6. Care and use tips

    Show how to oil a cutting board or store silver jewelry so it doesn't tarnish. People save these posts, and it shows you stand behind your work.

A rhythm you can keep

Three posts a week is plenty for most makers, and two good ones beat five rushed ones. Batch your photos: when you finish a run of pieces, shoot them all in the same good light and you'll have material for weeks. A simple mix works well: one process post, one finished-piece or in-use post, and one news post about a restock, market or custom order opening. Stories are a good place for quick, unpolished moments from the studio on days you don't have time for a full post. Before busy gift seasons, post more often and announce order deadlines early so nobody misses them.

Mistakes to skip

  • Only posting polished product shots

    A feed of white-background photos looks like any other shop. Mix in your hands, your tools and your space so people see the handmade part.

  • Not saying how to buy

    Followers ask 'is this available?' and leave if no one answers. Say in the caption whether it's for sale and where, or that it's sold and when more are coming.

  • Going quiet between busy seasons

    Many makers post hard before the holidays and disappear the rest of the year. Steady posting keeps followers warm, so the busy season starts with people already ready to buy.

Questions from handmade sellers

Should I use Instagram or Facebook?
Instagram suits visual work and reaches people who browse for new makers. Facebook is often better for local buyers, market announcements and older customers. Post to both if you can, using the same photos with small caption changes.
I don't want to show my face. Is that a problem?
No. Hands at work, your bench and your voice in a caption do most of the job. Many makers never show their face and still build a loyal following.
Should I post prices?
Yes, or at least say where to find them. People who have to ask often don't, and showing the price filters out people who won't buy anyway. If a piece is custom, give a starting price.
Won't people copy my designs if I show my process?
Some risk is always there, but most viewers just want to watch, and they can't copy your skill or your eye. Show the general process and keep anything truly secret off camera.

Get your evenings back.

See your first posts in about a minute.

Try it free Log in