Social media for app and software makers
Launch posts, small wins and the problem your app solves.
See my postsFree to try. No credit card.
fernweekplannerExample
fernweekplanner Drop in your tasks, and Fernweek sorts them into your week. New this month: it moves what you didn't finish to tomorrow. Link in bio.
Saltbill InvoicingJust now · ExampleThree months, one rewrite and a lot of coffee. Invoices now send in one click and you can see when they're opened. Thanks to everyone who sent feedback.
Like Comment Share
Made-up businesses. Posts written and designed by Bold Beluga.
Posts that work for app and software makers
- Show the problem first
- Post every update
- Share a user's tip
- Build in the open
- Teach something useful
- Mark your milestones honestly
See posts for your business
- Reads your website and learns how you talk
- Writes and designs 50 posts a month for Instagram and Facebook
- You approve each post, or let autopilot publish them
Paste your website. Free to try, no credit card needed.
The guide for app and software makersIdeas, rhythm and mistakes to skip · 2 min read
You built the app. Now people have to find it. A good app can still go quiet after launch week if nobody keeps talking about it.
Social media is a cheap way to keep showing up. Steady, plain posts about the problem you solve and what's new do more than hype. The people who need your app should recognize themselves in your feed.
People try apps they've seen solve a real problem
Nobody downloads an app because it exists. They download it when they see it fix something that bugs them. A short post showing the before and after does more than a feature list. Posting often also tells visitors the app is alive and looked after, which matters when they're deciding whether to trust it with their time or data.
Six ideas that work for app and software makers
1. Show the problem first
Start with the annoying moment your app fixes, then show the fix. A budgeting app might post the messy spreadsheet next to the one tap that replaces it.
2. Post every update
Each new feature or fix is a reason to post. Keep it to one change and why it helps, like "You can now export your plans as a PDF".
3. Share a user's tip
With permission, post how a real user gets the most out of the app. It shows uses you didn't think of and makes users feel seen.
4. Build in the open
Show a sketch, a rejected design or the bug that took a week. People like following a maker, and some will come back for the launch.
5. Teach something useful
Post a tip about the job your app helps with, not about the app. A habit tracker could share a simple way to restart a habit after missing a week.
6. Mark your milestones honestly
Your first paying customer, version 2.0 or a year since launch. Say what happened and thank the people who helped.
A rhythm you can keep
Two or three posts a week is enough for a small team or a solo maker. Mix one post about the problem you solve, one about something new or behind the scenes, and one that says plainly where to get the app. Around a launch or a big update, post a little more for a week, then go back to your normal pace. Answer comments and messages the same day if you can, since early users often become your best source of ideas.
Mistakes to skip
Only posting at launch
A burst of posts in launch week and then silence looks like an abandoned app. Steady posts after launch matter more.
Talking features, not problems
"Now with sync" means little to a stranger. Say what it lets them do, like "Start on your phone, finish on your laptop".
Hiding where to get it
Followers shouldn't have to search for your app. Put the link in your profile and say where to get it in many of your posts.
