Getting started with ads

Ads reach people near you who don't follow you yet. You set the budget and pay Meta directly; we write the ads, start them and keep the good ones running. Owners and admins manage ads.

Before you start

• Your Facebook Page is connected in Channels.
• You have a Meta ad account with a payment method. No account yet? Create one in Meta Ads Manager first.

Set it up

1. 1Open Ads and click Connect ad account. If you have several, pick one.
2. 2Under Set your budget and area, choose a monthly budget and where your customers are: a city, your current location, or a whole country.
3. 3Choose where the ads send people, then Save and continue.
4. 4Click Write new ads. We make three from your best posts.
5. 5Click Approve on the ones you like, then Start ads.

While they run

• You see what's spent this month, how often the ads were shown, website clicks and cost per click. Numbers appear within a day.
• Meta spends close to your budget: a bit more on busy days and less on quiet ones, evening out over the week.
• Pause all ads stops spending right away; Resume ads starts again.
• We replace ads that get few clicks with new ones. Turn on Start new ads without asking me to skip approving each new one.

Tip: Your ad spend is charged by Meta to your own ad account. We never handle your ad money.